A Study of Channel Strategy in Long Tail Theory – An Example of Fitness Brand in US
碩士 === 東海大學 === 企業管理學系高階企業經營碩士在職專班 === 102 === New thinking of “Attention economy”, “The long tail theory” and “The world is flat.” brought into industries by the Internet has overturned traditional business models. The three major driving forces derived from the Internet - mobile devices, social ne...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3hxzkn |