Applying TAM to Examine the Adoption of the Drip Coffee, the Consumer Behavior of Central American and Taiwanese Consumers in the Taiwanese Market.
碩士 === 國立臺北科技大學 === 管理國際學生碩士專班 (IMBA) === 102 === The aim of this research study is to investigate what is the impact-perception of coffee consumers when they try a new way to taste coffee, drip coffee bag. The purpose behind doing so is to provide appropriate information about how successful this i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4jksc4 |