A Study of Relationship on Clicks and Mortar Strategy, Brand Equity, Channel Conflict and Channel Performance－An Empirical Investigation of the Hypermarkets Industry
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 102 === Nowadays Taiwan local rise of supermarkets and convenience stores, Otaku economy fever, hypermarkets becoming saturated, etc., all led to the hypermarket’s performance presented slowly climbed. On the other hand, the rapid development of Internet drives the v...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dsktne |