The Investigation on Brand Strategies, Brand Image, Brand awareness and Brand Loyalty - An Empirical Investigation of Own Brand of Hypermarket Industry
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 102 === In the process of Taiwan hypermarket industry development, many companies cooperate with foreign enterprises, hoping to through the strong managerial experience of foreign enterprises to promote domestic competition force.In addition,it is hoped to expand mar...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pr82nj |