The Moderating Effect of Consumers’ Need for Uniqueness and Product Type on the Brand Attitude and Purchase Intention of Mere Virtual Presence Experience
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 102 === With the development of Internet services, online social media has become the most popular modern interactive platform, also leads the rise of social shopping and change people''s consumption behavior mode. Therefore, the main study was to investiga...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/f87kfm |