The Moderating Effect of Consumers’ Need for Uniqueness and Product Type on the Brand Attitude and Purchase Intention of Mere Virtual Presence Experience

碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 102 === With the development of Internet services, online social media has become the most popular modern interactive platform, also leads the rise of social shopping and change people''s consumption behavior mode. Therefore, the main study was to investiga...

Full description

Bibliographic Details
Main Authors:	Min-Cyun Jiang, 江敏群
Other Authors:	Ching-Jui Keng
Format:	Others
Language:	zh-TW
Published:	2014
Online Access:	http://ndltd.ncl.edu.tw/handle/f87kfm

Similar Items

The Influence of Mere Virtual Presence with Product Experience and Social Virtual Product Experience on Brand Attitude and Purchase Intention－Conformity and Social Tie as Moderators
by: Ying-Hsuan Huang, et al.
Published: (2015)

Exploring the Effects of the Mere Virtual Presence with Product Experience on Brand Attitude and Purchase Intention:The Moderating Roles of Self-construal and Types of Groups
by: Ya-Yi Chang, et al.
Published: (2014)

Exploring the Effects of the Mere Virtual Presence with Experience on Brand Attitude and Purchase Intention with the Personality and Brand Engagement in Self-Concept
by: Hsiao-Li Tuan, et al.
Published: (2014)

Investigating The Effects of Mere Virtual Presence with Product on the Brand Attitude and Purchase Intention With Social Transparency and Construal Level
by: Yen-Chi Chu, et al.
Published: (2014)

The Influence of Brand Awareness on Perceived Quality,Consumer’ Need for Uniqueness and Purchase Intention.
by: Feng- Szu Yang, et al.
Published: (2015)

The Effects of Product Scarcity and Consumer's Need for Uniqueness on Purchase Intention
by: Ying-Yin Wu, et al.
Published: (2009)

The Effects of Brand Association and Brand Attitude on Consumer’s Purchase Intention - Brand Personality Congruity as a Moderator.
by: Yi-Chun, Liu, et al.
Published: (2017)

The Moderating Effect of Brand Type on the Relationship of Attitude Function and Consumers' Purchase Intention
by: CHEN, SSU-YU, et al.
Published: (2018)

The Effects of Advertising Value and Brand Attitude on Consumer Purchase Intention- Brand Familiarity as a Moderator
by: Yi-Ju Hsu, et al.
Published: (2016)

The Impact of Cosmetics Consumer’s Perceived Value on Purchase Intention: Multi-Moderating Effect of Involvement and Mere Exposure
by: Wan-Ting Chang, et al.
Published: (2018)

The Strategy of Signaling Limited Edition, Consumers’ Need for Uniqueness, and Purchase Intention
by: Chen, Ying Hsuan, et al.

Investigating The Effects of Social Virtual Presence with Product on the Brand Attitude and Purchase Intention With Brand Attachment and Self-Esteem
by: Tsai Yen-Chen, et al.
Published: (2015)

A study of consumer innovativeness, need for uniqueness and purchase intention - A case of purchasing smartphone.
by: Ming-Ju Chen, et al.
Published: (2014)

The Influences of Brand Innovation on Purchase Attitude and Purchase Intention: The Moderating Effects of Brand Involvement
by: Yuan-Hsin Chang, et al.
Published: (2011)

Individual luxury on perfume purchase intention: Mediated by naming induced luxury brand personality and moderated by need for uniqueness and status consumption
by: Wei-Ching Huang, et al.
Published: (2017)

The Study of Bicycle''s Industry, Consumers’ Need for Uniqueness, and Purchase Intention
by: Tsun-Chung Yang, et al.
Published: (2014)

The Influence of Brand Awareness on Consumers’ Trust and Purchase Intention- The Moderating Effect of Consumers’ Animosity
by: Tu, Chao-Yi, et al.
Published: (2014)

The Effects of Need for Uniqueness, Conformity and Self-Concept on Consumers' Purchase of Foreign Clothing Brands
by: 黃鈺婷

The Influences of Brand Story and Brand Strength on the Consumer-Brand Identification and Purchase Intention –Perceived Risk as the Moderator
by: 蕭元笙
Published: (2012)

The Effects of Consumer’s Need for Uniqueness and Limited-edition Strategy on Perceived Value and Purchase Intention—for Example NIKE JORDAN BRAND SHOES
by: HSU,WEN-SHUO, et al.
Published: (2014)

THE EFFECT OF BRAND ALLIANCE AND BRAND EQUITY ON CONSUMER PURCHASE INTENTION: USING PROMOTION AS A MODERATOR
by: Ya-wen Chen, et al.
Published: (2011)

The Effect of Virtual Brand Experience on Purchase Intention – e-WOM as Moderate Variable
by: Nai-Yu,Guo, et al.
Published: (2013)

Fashion　Industry　Brand　Image　and　Purchase　Intention－The　Moderating　Role　of　Consumer　Involvement
by: Chia-huei Chen, et al.
Published: (2013)

The Impact of Consumer-Brand Relationships Detachment on Brand Attitude and Purchase Intention
by: LAY CHIEN MIN, et al.

The Impact of Corporate Social Responsibility on Brand Associations and Purchase Intention: Moderating by Consumer Consuming Origin
by: NGUYEN THI THU THAO, et al.
Published: (2016)

The Influence of Factors on Consumer’s Purchase Intention Toward Brand and Extension Brand- Perceived Risk and brand commitment as Moderators
by: Ruei-Jie Chen, et al.
Published: (2011)

The Effects of Endorser Credibility on Consumers'' Purchase Intention: Need for Cognition and Purchase Involvement as Moderating Variables
by: Yi-Ting Liu, et al.
Published: (2008)

The Effects of User Review on Consumers Purchase Intention-Need for Cognition and Purchase Involvement as Moderating Variables
by: Wei-Ming Fan, et al.
Published: (2017)

The Study of the Influence of Private Brand of Retailer on Consumer’s Purchase Intentions
by: Pei-Jung Chiang, et al.
Published: (2009)

Native Advertising of Need for Cognition , Brand Image and Purchase Intention – Product Involvement as Moderator
by: SHIH,KANG-CHEN, et al.
Published: (2016)

The Influence of Brand Strategy and Corporate Image on Consumer Purchase Intention：The Moderating Effect of Involvement
by: Hsi-Chang Tseng, et al.
Published: (2008)

The Effect of Electronic Image on Consumers' Purchase Intention: the moderation of purchasing intention
by: Yu-TingHuang, et al.
Published: (2014)

The Relationships Among Brand Awareness, Perceived Value And Consumer Purchase Intention - Categories of Consumer Products as Moderator
by: Mao,Shou-Hsin, et al.
Published: (2017)

The Effects of bWOM on Brand Attitude and Consumers’ Purchasing Intention
by: Pei-Chia Shiu, et al.

The Effects of Covert Marketing on Consumers' Brand Attitude and Purchase Intention
by: Ching-WenWang, et al.
Published: (2011)

Effects of Product Scarcity on Consumers’Perceived Value and Purchase IntentionThrough Need for Uniqueness and Conformity
by: Wei-Kang Lo, et al.
Published: (2013)

The effects of fair trade on consumers’ purchase intention, perceived risk and perceived value of coffee: Using brand equity as a moderator
by: XIE MIN, et al.
Published: (2015)

The effect of consumer’s attitude towards fast fashion co-brand on the purchase intention-With the fashion lifestyles as moderation variable
by: Jheng-YuLee, et al.
Published: (2012)

Exploring the Influence of Brand Endorsement and Brand Rejuvenation on Consumer Advertising Attitude, Brand Attitude and Purchase Intention.
by: Liu, Shu-Ting, et al.
Published: (2019)

The Effect of Promotion Message Framing, Discount Level, Product Price, and Moderating Effect of Need for Cognition on Consumers’ Utility and Purchase Intention
by: Hui-Chun Tseng, et al.
Published: (2007)