A Study of Electric Vehicle Promotion Strategies: From Consumers’ Perspectives
碩士 === 國立臺北科技大學 === 機電整合研究所 === 102 === The study will take electric vehicles as a developing new product. Use the system of “Seven Tools for New Product Planning” to research and improve. Then try to realize consumers’ needs and preferences about their ideal electric vehicle. Moreover, obtain the d...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2014
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Online Access: | http://ndltd.ncl.edu.tw/handle/vqmzjy |