A Study of Electric Vehicle Promotion Strategies: From Consumers’ Perspectives

碩士 === 國立臺北科技大學 === 機電整合研究所 === 102 === The study will take electric vehicles as a developing new product. Use the system of “Seven Tools for New Product Planning” to research and improve. Then try to realize consumers’ needs and preferences about their ideal electric vehicle. Moreover, obtain the d...

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Bibliographic Details
Main Authors: Wen-Jen Chiang, 江文仁
Other Authors: Chii-Ruey Lin
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/vqmzjy