| Summary: | 碩士 === 國立臺北科技大學 === 機電整合研究所 === 102 === The study will take electric vehicles as a developing new product. Use the system of “Seven Tools for New Product Planning” to research and improve. Then try to realize consumers’ needs and preferences about their ideal electric vehicle. Moreover, obtain the direction of new position for electric vehicles and motivate the prevalence of electric vehicles. The whole study process contains Interview Survey, Questionnaire Investigation, Positioning Analysis, Idea Simulation, Idea Selection and Conjoint Analysis etc. According to the opinions of the interviewers in Interview Survey, synthesize twenty-one valuable items. Take advantage of the information of Questionnaire Investigation to analyze and get the key points that are fast charging and extending battery life plus marketing and after-sales service. Then combine with Idea Simulation and Idea Selection to think about the creative ideas and fit the consumers’ needs. Screen out six creating ideas as a questionnaire of conjoint card. Last, take the results to analyze and find out the consumers’ favors. Through the results of the study, if from perspectives of consumers to reach the prevalence of electric vehicle, the six major creating ideas are the following: battery easily exchanged, battery possesses the function of wireless charging, attached charger by gas station, to provide price reduction activities or give special discount offers, battery renting, and immediately offer consulting service by servers through the Internet and so on. The orders of an electric vehicle attributes are arranged by their importance levels. The most important attribute is the commonality of design. The second is the conformability of charging. The last one is the diversity of marketing service. And the best planning orders are the following: battery used by renting, attached charger beside gas stations, and offer consulting service immediately by servers through the Internet etc. From the study, it supplies the related government branches, organizations and electric vehicle industries as important referential information.
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