The Effects of Brand Authenticity on Purchase Intention: A Case of Smartphone Brands
博士 === 國立臺北科技大學 === 技術及職業教育研究所 === 102 === Although previous research has branded that consumers attraction on a variety of cues in order to attribute authenticity to identify effects, no consensus scales exist to measure the construct of brand authenticity. This research, based on the concept of br...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3845yc |