An Analysis on Ambient Media Advertising Design Using Conceptual Blending Theory
碩士 === 國立臺北科技大學 === 創新設計研究所 === 102 === Ambient Media started to appear in British media jargon in late 90’s, but now seems to be firmly established as a standard term in the advertising industry. Unfortunately, the academic community in face of numerous ambient media advertisements has made few stu...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/4r6y68 |