Analysis of the Agglomerate Enterprise’s Intellectual Property － A Case Study of Unilever and P&G
碩士 === 國立臺北科技大學 === 服務與科技管理研究所 === 102 === Unilever and P & G are two of the largest consumer goods companies in the world .These two competing companies have hundreds of star products and brands, respectively. In this study, we explored the patent quality of the competitive enterprise through p...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6sw5uv |