Analysis of the Agglomerate Enterprise’s Intellectual Property － A Case Study of Unilever and P&G

• Main Authors: Tao-Fang Chang, 張道芳
• Other Authors: Sheng-San Chen
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/6sw5uv

碩士 === 國立臺北科技大學 === 服務與科技管理研究所 === 102 === Unilever and P & G are two of the largest consumer goods companies in the world .These two competing companies have hundreds of star products and brands, respectively. In this study, we explored the patent quality of the competitive enterprise through patent originality index and patent generality index. Unilever is an English-Dutch cross-country goods company which headquarters located in London and Rotterdam.Since 2000,it didn't work any merger activity until Paul Poleman who taking his office in 2009.Unilever works the merger movement again,P&G started the production of candles and soaps in Cincinnati and Ohio at AD 1837,they make a industry consolidation for expanding the size of the market. P&G continued to pursue advantages and the leadership on the market,the keys are using of resources and building brands. These two companies are competitors in consumer goods. Among top ten IPC ranking, six of them are the same. The research showed that the biggest patent family of P&G just focused on United States. But the biggest patent family of Unilever is larger than that of P&G. This family expanded to Japan, Korea, Canada, etc. The IP policy of Unilever and P&G are different. IP policy of Unilever and P&G can be a benchmark for Taiwan’s companies