Analysis of the Agglomerate Enterprise’s Intellectual Property - A Case Study of Unilever and P&G
碩士 === 國立臺北科技大學 === 服務與科技管理研究所 === 102 === Unilever and P & G are two of the largest consumer goods companies in the world .These two competing companies have hundreds of star products and brands, respectively. In this study, we explored the patent quality of the competitive enterprise through p...
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ndltd-TW-102TIT058360122019-05-16T01:44:46Z http://ndltd.ncl.edu.tw/handle/6sw5uv Analysis of the Agglomerate Enterprise’s Intellectual Property - A Case Study of Unilever and P&G 企業集團智慧財產權分析-以Unilever與P&G在美國地區為例 Tao-Fang Chang 張道芳 碩士 國立臺北科技大學 服務與科技管理研究所 102 Unilever and P & G are two of the largest consumer goods companies in the world .These two competing companies have hundreds of star products and brands, respectively. In this study, we explored the patent quality of the competitive enterprise through patent originality index and patent generality index. Unilever is an English-Dutch cross-country goods company which headquarters located in London and Rotterdam.Since 2000,it didn't work any merger activity until Paul Poleman who taking his office in 2009.Unilever works the merger movement again,P&G started the production of candles and soaps in Cincinnati and Ohio at AD 1837,they make a industry consolidation for expanding the size of the market. P&G continued to pursue advantages and the leadership on the market,the keys are using of resources and building brands. These two companies are competitors in consumer goods. Among top ten IPC ranking, six of them are the same. The research showed that the biggest patent family of P&G just focused on United States. But the biggest patent family of Unilever is larger than that of P&G. This family expanded to Japan, Korea, Canada, etc. The IP policy of Unilever and P&G are different. IP policy of Unilever and P&G can be a benchmark for Taiwan’s companies Sheng-San Chen 陳省三 2014 學位論文 ; thesis 136 zh-TW |
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碩士 === 國立臺北科技大學 === 服務與科技管理研究所 === 102 === Unilever and P & G are two of the largest consumer goods companies in the world .These two competing companies have hundreds of star products and brands, respectively. In this study, we explored the patent quality of the competitive enterprise through patent originality index and patent generality index.
Unilever is an English-Dutch cross-country goods company which headquarters located in London and Rotterdam.Since 2000,it didn't work any merger activity until Paul Poleman who taking his office in 2009.Unilever works the merger movement again,P&G started the production of candles and soaps in Cincinnati and Ohio at AD 1837,they make a industry consolidation for expanding the size of the market. P&G continued to pursue advantages and the leadership on the market,the keys are using of resources and building brands.
These two companies are competitors in consumer goods. Among top ten IPC ranking, six of them are the same. The research showed that the biggest patent family of P&G just focused on United States. But the biggest patent family of Unilever is larger than that of P&G. This family expanded to Japan, Korea, Canada, etc. The IP policy of Unilever and P&G are different. IP policy of Unilever and P&G can be a benchmark for Taiwan’s companies
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author2 |
Sheng-San Chen |
author_facet |
Sheng-San Chen Tao-Fang Chang 張道芳 |
author |
Tao-Fang Chang 張道芳 |
spellingShingle |
Tao-Fang Chang 張道芳 Analysis of the Agglomerate Enterprise’s Intellectual Property - A Case Study of Unilever and P&G |
author_sort |
Tao-Fang Chang |
title |
Analysis of the Agglomerate Enterprise’s Intellectual Property - A Case Study of Unilever and P&G |
title_short |
Analysis of the Agglomerate Enterprise’s Intellectual Property - A Case Study of Unilever and P&G |
title_full |
Analysis of the Agglomerate Enterprise’s Intellectual Property - A Case Study of Unilever and P&G |
title_fullStr |
Analysis of the Agglomerate Enterprise’s Intellectual Property - A Case Study of Unilever and P&G |
title_full_unstemmed |
Analysis of the Agglomerate Enterprise’s Intellectual Property - A Case Study of Unilever and P&G |
title_sort |
analysis of the agglomerate enterprise’s intellectual property - a case study of unilever and p&g |
publishDate |
2014 |
url |
http://ndltd.ncl.edu.tw/handle/6sw5uv |
work_keys_str_mv |
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