Satisfaction and Purchase Intention in Music Download and Music Streaming-A Case Study of iTunes and KKbox
碩士 === 淡江大學 === 大眾傳播學系碩士班 === 102 === In the past, people use CD walkman or download MP3 from computers intend to listen to music. In recent years, smartphones and 3G technologies began to prevail over the world, everyone started to use streaming music that could download and play music. Among those...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/d7kx46 |