Applying the Technology Acceptance Model and Involvement to investigate Cross-strait Consumers’Online Shopping Experience: A Case Study of Taobao.com
碩士 === 淡江大學 === 大眾傳播學系碩士班 === 102 === Technological change in the mobile device , allowing consumers to watch Internet message anywhere from one fixed point to browse the network information , transformation and development of e-commerce and shopping sites , become the object of academics, business...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s399b4 |