The Application of the Extended Parallel Process Model （EPPM） in Fear Appeals: Designing Smoking Cessation Programs through Social Marketing
碩士 === 淡江大學 === 公共行政學系公共政策碩士班 === 102 === Fear appeal is a widely used strategy for persuading target audiences in governmental and non-profit organizations. Therefore, how to effectively design fear appeal messages to change the attitudes, intentions, and behaviors of the target audience has lon...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ypb2xp |