Influence of movie elements on consumer’s intention to watch movies
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 102 === The primary objective of this study was to investigate the influence of movie elements on consumer’s intention to watch movies. The second objective was to evaluate the difference in movie elements among different types of movies. The third objective was to d...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/3wjk69 |