A Study of the Effect of Subjective Knowledge and Word-of-Mouth on Purchase Intention for Organic Facial Care Products - The Mediating Effect of Perceived Risk
碩士 === 淡江大學 === 國際企業學系碩士班 === 102 === Facial care has become an important daily habit, and with the wave of LOHAS rising and the sinister product news make organic facial care products are seen gradually to consumers, many well-known skincare brands have gradually introduced the organic facial care...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t9g6cn |