The Impact of Brand Identity on Evaluation of Brand Extention and Customers’ Satisfaction- Using Consumers’ Innovation as the Moderator
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 102 === Coffee culture has become part of Taiwan culture. Even though Coffee shops are everywhere and coffee beans can purchase easily, but new comers are still trying to enter Taiwan market. Coffee, so called “Black Gold”, has unlimited market opportunity in many pe...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3nza33 |