A Study of Social Media Advertising and Brand Image toward Customer Purchase Intentions:A Comparison between Thailand and Taiwan
碩士 === 淡江大學 === 國際企業學系碩士班 === 102 === The purpose of this study is to examine the factors that affect purchasing intention of advertised goods thorough social network communities. The factor include of informative, entertainment and irritation on online social networking. It is also to examine the i...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/m64gaw |