A Study of Effectiveness of Hei Mien Tsai Brand Revitalization Strategies from Perspective of Brand Equity
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 102 === Taiwan''s catering services are the diverse industry, which is characterized by low barriers to entry. They are composed by a large number of small and medium businesses, whose best survival strategy is to minimize the operation costs, in o...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/ur6vx9 |