The Impact of Decision-making Style and Involvement on House Buyer''s Purchase Intention and Consuming Behavior
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 102 === Abstract： Consumers purchase decision-making process is complex, decision-making process is influenced by many factors from consumer psychology, individual differences factors, environmental factors and marketing factors. Consumer demand as a key factor when...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/n7ru8v |