The Effects of Brand Marketing Strategy on New Product Development: Product Characteristics as Moderating Variables
碩士 === 淡江大學 === 企業管理學系碩士班 === 102 === Brand marketing strategy may be one of the major causes of new product development (NPD) project success. However, many organizations ignore adequate brand marketing strategy leading to a poor NPD performance. The primary purpose of this research was to investig...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s4wuhs |