The Effect of Experiential Marketing on Customer Satisfaction and Customer Loyalty─ The Case of Service Centers in "C Life Insurance Company"
碩士 === 淡江大學 === 保險學系保險經營碩士在職專班 === 102 === Schmitt (1999) proposed the concept of "experiential marketing", and experience has obviously become the market mainstream. Different from the traditional marketing approach, enterprises are paying more attention to the value perception after cust...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/eqz22k |