The study of constructing salesperson''s presentation as conversation capital - an example of insurance salespeople

碩士 === 淡江大學 === 國際商學碩士在職專班 === 102 === Insurance products have some functions like of financial planning, risk transferring and become one of the necessities of life. But the insurance products also have several unique properties such as intangibility, delay, uncertainty, and non-desire, etc., might...

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Bibliographic Details
Main Authors: Ting-An Chien, 簡廷安
Other Authors: Je-Sheng Huang
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/h8fch2