Cooperative and Competitive Marketing Strategies of Taiwanese Small and Medium Businesses –An Example from Holding a Joint Exhibition.

碩士 === 淡江大學 === 國際商學碩士在職專班 === 102 === The Taiwanese Small and Medium Businesses (SME) , which also is admired the main force of Taiwan''s economic miracle, is an important part of our country development. The Taiwan''s SMEs has been also the industry characterist...

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Bibliographic Details
Main Authors: Po-Shan Chiang, 江柏珊
Other Authors: Jeng-Yen Tsai
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/583bzc