Analysis of Supermarket Member’s Repurchase Ability

碩士 === 淡江大學 === 資訊工程學系碩士班 === 102 === While operating supermarket businesses, we would like to target customer for marketers to mail direct mails(DM) because of the limitations of budget. Beside, high repurchase rate didn''t mean that customers had high purchase ability, high purch...

Full description

Bibliographic Details
Main Authors: Ching Yu, 于靖
Other Authors: 蔣璿東
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/h967ka