Business Development Strategy Based on Porter Five Forces Analysis for Wealth Management Banking in Taiwan

碩士 === 淡江大學 === 管理科學學系企業經營碩士在職專班 === 102 === Due to the changes of personal financial needs and techolnology advancement, wealth management market segmentation strategies have became singnigicant in recent Taiwan banking industry. Customized wealth management models are provided to each segement in...

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Bibliographic Details
Main Authors: Ching-Yi Lin, 林靚怡
Other Authors: 林長青
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/447sg4