Business Development Strategy Based on Porter Five Forces Analysis for Wealth Management Banking in Taiwan
碩士 === 淡江大學 === 管理科學學系企業經營碩士在職專班 === 102 === Due to the changes of personal financial needs and techolnology advancement, wealth management market segmentation strategies have became singnigicant in recent Taiwan banking industry. Customized wealth management models are provided to each segement in...
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ndltd-TW-102TKU054570342019-05-15T21:42:34Z http://ndltd.ncl.edu.tw/handle/447sg4 Business Development Strategy Based on Porter Five Forces Analysis for Wealth Management Banking in Taiwan 台灣銀行業財富管理之發展策略-以波特五力分析為基礎 Ching-Yi Lin 林靚怡 碩士 淡江大學 管理科學學系企業經營碩士在職專班 102 Due to the changes of personal financial needs and techolnology advancement, wealth management market segmentation strategies have became singnigicant in recent Taiwan banking industry. Customized wealth management models are provided to each segement in service and advisory systems for better banking service. Aside from the traditional banking experiences, a successful wealth management business relies on strategies, management skills to meet actual business situations. In this study, by using Five Forces Analysis, and SWOT analysis, we are able to provide and improve the wealth management strategies and to avoid overlooking the current wealth managemt challenge in some of the top-tier banks of Taiwan. 林長青 2014 學位論文 ; thesis 85 zh-TW |
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碩士 === 淡江大學 === 管理科學學系企業經營碩士在職專班 === 102 === Due to the changes of personal financial needs and techolnology advancement, wealth management market segmentation strategies have became singnigicant in recent Taiwan banking industry. Customized wealth management models are provided to each segement in service and advisory systems for better banking service. Aside from the traditional banking experiences, a successful wealth management business relies on strategies, management skills to meet actual business situations.
In this study, by using Five Forces Analysis, and SWOT analysis, we are able to provide and improve the wealth management strategies and to avoid overlooking the current wealth managemt challenge in some of the top-tier banks of Taiwan.
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author2 |
林長青 |
author_facet |
林長青 Ching-Yi Lin 林靚怡 |
author |
Ching-Yi Lin 林靚怡 |
spellingShingle |
Ching-Yi Lin 林靚怡 Business Development Strategy Based on Porter Five Forces Analysis for Wealth Management Banking in Taiwan |
author_sort |
Ching-Yi Lin |
title |
Business Development Strategy Based on Porter Five Forces Analysis for Wealth Management Banking in Taiwan |
title_short |
Business Development Strategy Based on Porter Five Forces Analysis for Wealth Management Banking in Taiwan |
title_full |
Business Development Strategy Based on Porter Five Forces Analysis for Wealth Management Banking in Taiwan |
title_fullStr |
Business Development Strategy Based on Porter Five Forces Analysis for Wealth Management Banking in Taiwan |
title_full_unstemmed |
Business Development Strategy Based on Porter Five Forces Analysis for Wealth Management Banking in Taiwan |
title_sort |
business development strategy based on porter five forces analysis for wealth management banking in taiwan |
publishDate |
2014 |
url |
http://ndltd.ncl.edu.tw/handle/447sg4 |
work_keys_str_mv |
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