The Study on Consumer Qualia Demand and Scale Validation - A Case of Starbucks
碩士 === 淡江大學 === 管理科學學系碩士班 === 102 === In recent years, many global companies set off a trend of the experience economy, the basic function of product cannot meet consumers’ demand, so we must consider the feeling that consumers really experience. As the era of experience economic, consumers&apos...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c32b25 |