Marketing research and analysis in the green product - a case study of the dishwashing detergent

碩士 === 淡江大學 === 管理科學學系碩士班 === 102 === The main purpose of this study was to investigate "what is a effective green dishwashing detergent." First, through the Analytic Hierarchy Process (AHP), the environmental characteristics of detergent should have divided into five dimensions, "do...

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Bibliographic Details
Main Authors: Pei-Shan Cheng, 鄭佩珊
Other Authors: Ruey-Chyn Tsaur
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/nez5g2