The Impact of Advertising onPublic Drug Use Behaviors

碩士 === 臺北醫學大學 === 藥學系(碩博士班) === 102 === How the direct-to-consumer advertising (DTCA) of medicine impacts consumer drug usage? This is the question little known to domestic and foreign research studies. In order to further understand the impact of advertising on drugs purchase behavior of the people...

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Bibliographic Details
Main Authors: Tsai-Ying Shen, 沈采穎
Other Authors: 許光陽
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/4n3c47