The Influence of Price Promotion, Perceived Risk and Involvement Degree on Purchase Intention of Online Shopping.
碩士 === 德明財經科技大學 === 行銷管理系 === 102 === Nowadays the online shopping has become part of our life, for Internet sellers need to use more price promotions or other strategies to stimulate customers to buy. This research is based on the Price Promotion, Perceived Risk, and the Involvement, discussing if...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00114780145089631710 |