The Influence of Price Promotion, Perceived Risk and Involvement Degree on Purchase Intention of Online Shopping.
碩士 === 德明財經科技大學 === 行銷管理系 === 102 === Nowadays the online shopping has become part of our life, for Internet sellers need to use more price promotions or other strategies to stimulate customers to buy. This research is based on the Price Promotion, Perceived Risk, and the Involvement, discussing if...
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ndltd-TW-102TMU008230082017-03-11T04:21:45Z http://ndltd.ncl.edu.tw/handle/00114780145089631710 The Influence of Price Promotion, Perceived Risk and Involvement Degree on Purchase Intention of Online Shopping. 價格促銷、知覺風險、涉入程度對網路購物意願影響之研究 Yang, Chun-Ning 楊鈞甯 碩士 德明財經科技大學 行銷管理系 102 Nowadays the online shopping has become part of our life, for Internet sellers need to use more price promotions or other strategies to stimulate customers to buy. This research is based on the Price Promotion, Perceived Risk, and the Involvement, discussing if these theories can effectively measure the consumer purchase Intention and explain online shopping market. And the purposes of this research as: 1.To examine whether the price promotion influences the purchase Intention. 2.To investigate the perceived risk influences the purchase Intention. 3.To investigate different involvements influences the purchase Intention. 4.To emphasize the important role of perceived risk, the involvement and the involvement influence on internet shopping. Pao, Huei-Wen 鮑慧文 2014 學位論文 ; thesis 77 zh-TW |
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zh-TW |
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Others
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description |
碩士 === 德明財經科技大學 === 行銷管理系 === 102 === Nowadays the online shopping has become part of our life, for Internet sellers need to use more price promotions or other strategies to stimulate customers to buy.
This research is based on the Price Promotion, Perceived Risk, and the Involvement, discussing if these theories can effectively measure the consumer purchase Intention and explain online shopping market. And the purposes of this research as:
1.To examine whether the price promotion influences the purchase Intention.
2.To investigate the perceived risk influences the purchase Intention.
3.To investigate different involvements influences the purchase Intention.
4.To emphasize the important role of perceived risk, the involvement and the involvement influence on internet shopping.
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author2 |
Pao, Huei-Wen |
author_facet |
Pao, Huei-Wen Yang, Chun-Ning 楊鈞甯 |
author |
Yang, Chun-Ning 楊鈞甯 |
spellingShingle |
Yang, Chun-Ning 楊鈞甯 The Influence of Price Promotion, Perceived Risk and Involvement Degree on Purchase Intention of Online Shopping. |
author_sort |
Yang, Chun-Ning |
title |
The Influence of Price Promotion, Perceived Risk and Involvement Degree on Purchase Intention of Online Shopping. |
title_short |
The Influence of Price Promotion, Perceived Risk and Involvement Degree on Purchase Intention of Online Shopping. |
title_full |
The Influence of Price Promotion, Perceived Risk and Involvement Degree on Purchase Intention of Online Shopping. |
title_fullStr |
The Influence of Price Promotion, Perceived Risk and Involvement Degree on Purchase Intention of Online Shopping. |
title_full_unstemmed |
The Influence of Price Promotion, Perceived Risk and Involvement Degree on Purchase Intention of Online Shopping. |
title_sort |
influence of price promotion, perceived risk and involvement degree on purchase intention of online shopping. |
publishDate |
2014 |
url |
http://ndltd.ncl.edu.tw/handle/00114780145089631710 |
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