Facebook Fans Page Behavioral Intention to Use Research– For Example in A Technological University Library

碩士 === 德明財經科技大學 === 行銷管理系 === 102 === In recent years, Facebook has become the fastest growing and most popular social networking sites, there are a growing number of celebrities, companies or famous brand set up their own Facebook fans page , to enhance its interaction with the fans menbers or c...

Full description

Bibliographic Details
Main Authors: Chung-So, Chen, 陳重鑠
Other Authors: Yun-Kuei, Huang、Win-I, Yang
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/77ntvu