A research of the relationship between customer equity and market value : A case study of E*TRADE company
碩士 === 德明財經科技大學 === 資訊管理系 === 102 === The subject of this study is an American online trading company “E *TRADE”. The sample data used was between the dates of first quarter of 2003 and the forth quarter of 2012. I will discuss the market value, customer equity and the relationship between market va...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wkfg58 |