THE EFFECT OF COUNTERACTIVE SELF-CONTROL ON PURCHASING INTENTION─ MOOD STATE AS A MODERATOR
碩士 === 大同大學 === 事業經營學系(所) === 102 === According to the researches from the domestic and foreign scholars, it is observed that there are not many studies that explored the relationship between the consumer’s counteractive construal of self-control and purchasing intention. Hence, the purpose of this...
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| Format: | Others |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w3jn56 |