THE RELATIONSHIP AMONG BRAND EXPERIENCE, SATISFACTION, COUNTRY-OF-ORIGIN AFFINITY AND LOYALTY-TAKE STARBUCKS COFFEE AS AN EXAMPLE
碩士 === 大同大學 === 事業經營學系(所) === 102 === With the advance of technology and the enhancement of material life, consumers are not only pursue products itself functional attributes but products which bring additional values and brand which provides experience. With time passing, these long-term brand expe...
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| Format: | Others |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8qkpr9 |