THE EFFECTS OF PRODUCT QUALITY, SERVICE QUALITY, AND PRICE FAIRNESS ON CONSUMER SATISFACTION, WORD OF MOUTH, AND REPURCHASE INTENTION-MOBILE PHONE AS AN EXAMPLE

碩士 === 大同大學 === 事業經營學系(所) === 102 === In recent years, the competitive key of enterprises has subjected to how to upgrade their product quality, service quality, price fairness and strive for well-rounded customer satisfaction and word of mouth to influence customer’s repurchase intention. Taiwan mo...

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Bibliographic Details
Main Authors: Shu-Chuan Yang, 楊淑娟
Other Authors: Kun-Huang Yeh
Format: Others
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/6n34e9