THE EFFECTS OF PRODUCT QUALITY, SERVICE QUALITY, AND PRICE FAIRNESS ON CONSUMER SATISFACTION, WORD OF MOUTH, AND REPURCHASE INTENTION－MOBILE PHONE AS AN EXAMPLE
碩士 === 大同大學 === 事業經營學系(所) === 102 === In recent years, the competitive key of enterprises has subjected to how to upgrade their product quality, service quality, price fairness and strive for well-rounded customer satisfaction and word of mouth to influence customer’s repurchase intention. Taiwan mo...
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| Format: | Others |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6n34e9 |