THE EFFECT OF SURCHARGES AND SELLER REPUTATION ON PURCHASE INTENTION IN ONLINE SHOPPING ─ TAKING SELF-CONSTRUAL AND PRODUCT CATEGORY AS MODERATORS
碩士 === 大同大學 === 事業經營學系(所) === 102 === s a result of technology products and Internet growing fast, there is a significant change in consumer shopping patterns. Internet marketing is one channel of the many companies need to think about it. The enterprise must understand how consumers choose their fa...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Published: |
2014
|
Online Access: | http://ndltd.ncl.edu.tw/handle/a38wht |