THE EFFECT OF SURCHARGES AND SELLER REPUTATION ON PURCHASE INTENTION IN ONLINE SHOPPING ─ TAKING SELF-CONSTRUAL AND PRODUCT CATEGORY AS MODERATORS
碩士 === 大同大學 === 事業經營學系(所) === 102 === s a result of technology products and Internet growing fast, there is a significant change in consumer shopping patterns. Internet marketing is one channel of the many companies need to think about it. The enterprise must understand how consumers choose their fa...
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| Format: | Others |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/a38wht |