THE EFFECTS OF PRODUCT QUALITY, SERVICE QUALITY, PERCEIVED VALUE, WORD-OF-MOUTH, AND BRAND TRUST ON REPURCHASE INTENTIONS─A CASE STUDY OF WANG GROUP
碩士 === 大同大學 === 事業經營學系(所) === 102 === Recently, customers request more in every aspect, not only the quality of the product but quality of the service too. Good service quality could enhance the customer satisfaction of a brand. When good service quality and good product quality met, customers will...
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| Format: | Others |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6qz6x2 |