The Emprical Study of Experiential Marketing on Online Relationship towards Blogs

碩士 === 大同大學 === 資訊經營學系(所) === 102 === The applications of blogs is one of the critical factors for virtual and social networks marketing. The research purpose of this study is to understand the impact of different types of experiential marketing on satisfaction and online relationship toward blogs....

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Bibliographic Details
Main Authors: Chi Liang, 梁琦
Other Authors: Huei - Huang Chen
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/7j63z4