The Effects of Service Encounters and Experiential Marketing on Multi-brand Restaurants’ Customer Satisfaction Incidents
碩士 === 台南應用科技大學 === 國際企業經營系碩士班 === 102 === In order to increase the overall value, many restaurant groups have developed multi-branding strategies to meet customers’ ever-changing preferences need. Although these multi-branding restaurants may have different experiential marketing strategies, the s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19070498066200890399 |