The Study of Brand Experience, Perceived Risk and Reference Group for Purchase Intention-for Smart Phone
碩士 === 萬能科技大學 === 經營管理研究所 === 102 === Now people smart phone the necessaries of life Consumers purchasing product accumulate situational and experienced brand experience plays an important role than products functions and benefits. The purpose of this study includes: (1) to explore the relationship...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3dqh35 |