A Study of Fairness of Online Games and Value on Influence of Cyber Negative Comment
碩士 === 育達科技大學 === 企業管理所 === 102 === The purpose of this study is mainly to analyze the gamers’ resist behavioral intentions that rising from the none related merchandise advertising which placed in internet community games as well as the behavioral outcomes of perceived unfair, negative word-of-mout...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05908297733477441493 |