A Study of the Relationships among Brand Image, Experiential Value and Customer Loyalty:A Case Study of Fast Food Restaurants
碩士 === 育達科技大學 === 企業管理所 === 102 === Following the rapid changes of information and consumers' behavior, consumers purchase products not only for the quality of the products, but rather the feelings and experiences during the process of consumption. Fast food industry must endeavor to maintain t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ja59b7 |