Mediation effect of customer involvement between innovation attributes of smartphones and customer satisfaction
碩士 === 育達科技大學 === 行銷與流通管理所 === 102 === The purpose of this paper is to examine the mediation effect of customer involvement between customer satisfaction and the innovation attributes in the context of smartphone users. Using structural equation modeling, data collected from 119 college students and...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/45331084640909523206 |