Effects of Brand Image and Tourism Product Marketing Mix on Purchase Intention----A Case Study of Yu-Jan-Shin Cake
碩士 === 育達科技大學 === 行銷與流通管理所 === 102 === The competition of pastry market is very intense in Taiwan. In Tachia area, the religious carnival as a pilgrimage is organized once a year and the festival activity goes along from the Mazu temple (Jenn Lann Temple). Because of the famous religious carnival, i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q5e2kr |