Low-key Luxury is The Best Way to Marketing Luxury Goods- A Study on Brand Type and Brand Prominence.
碩士 === 國立雲林科技大學 === 企業管理系 === 102 === This study conducted two experiments. The first experiment investigated on the impact of user’s level of conspicuousness on the brand user’s attitude and brand attitude. The second experiment investigated on the impact of brand prominence and the consumer’s leve...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/frx9qy |