The Effects of Tool Support, Skill Requirement and Intended Recipients on Co-creation Participation

碩士 === 國立雲林科技大學 === 企業管理系 === 102 === ABSTRACT In the past, the companys often use the product-centric and firm-centric perspectives to create the value or product for consumers. The consumers act a passive role to receive or purchase the products. With the advance of science and technology, consume...

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Bibliographic Details
Main Authors: Chiao-hua Chang, 張巧樺
Other Authors: Chyi Jaw
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/26117842792413909941